Is SAM a SAM Tool?
The focus on tools is understandable given the role of the author, and for many desktop software products SAM is largely dependent on implementing a tool. Enterprise software however is a totally different story. Nevertheless, the issues mentioned in the article are very topical. It would not be the first time B-lay has come to the rescue when a significant investment was made in tools, data is being collected and the customers asks “now what?” Also oftentimes the faithfully collected data does not meet the requirements of the software publisher or are simply false.
SAM tools can have a crucial role in a SAM program. Both for desktop and enterprise software. When dealing with enterprise software, a SAM tool should not be your first priority. Tools can help you improve the process, collect better data, faster, more efficient. That builds the business case for tool acquisition and will typically be backed by financial data from organizations that went the same path successfully. The business case for executives to start investing in managing (enterprise) software is also financial, however the business components are very different.
The article is a good read as it provides insight in some important issues you may encounter considering tooling to support your SAM program.
This article was published on 12-05-2013
Mark co-founded B-lay in 2008 and is the company’s managing director since then. Additionally, to his managerial role, Mark is using the extensive software compliance knowledge he gathered since 1997 to help organizations worldwide get insight into the risks associated with using and managing their software licenses, as well as preventing compliance issues and save costs. This is also strongly visible in the Zyncc product line of B-lay. Prior to founding B-lay, he was responsible for all compliance activities in Europe, Middle East and Africa at Oracle. This included building the foundation for what now is the global Oracle License Management Services (LMS) team and onboarding the many acquisitions Oracle made over the years into the compliance program of Oracle.
Mark holds a bachelor’s degree in Company Economics and IT from Hogeschool Enschede in the Netherlands.