Dutch software license specialist B-lay nominated for ITAM Review Excellence Award

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Utrecht, 1st September 2016 – The Dutch software license specialist B-lay has been nominated for the 2016 ITAM Review Excellence Awards, in the Partner of the Year category. The company won this prestigious international prize in 2015. This year the awards will be presented on 25th November at a ceremony in Reading (UK).

The annual ITAM Review Excellence Award is the highest accolade in the IT/Software Asset Management industry. This year over 200 submissions were received from 25 countries; twice as many as in 2015. B-lay is the only Dutch firm nominated for an award. The other nominees in the Partner of the Year category include the German firm Aspera and the UK based companies Civica Services, License Dashboard and Livingstone.

Mark van Wolferen, Director and Founder of B-lay, reacts to the news:

“We are thrilled that we have a chance of winning this prestigious award again this year. It’s a true sign of recognition, because the winner is selected by an industry panel. Moreover, these awards help put Software Asset Management on the radar of big corporations. The fact is that a robust SAM approach gives companies insight into, and control over their software expenditure, thereby reducing financial risks. The potential benefits are considerable, in particular as software becomes ever more crucial to corporate business models.”