B-lay expands: B-lay Germany and B-lay Sweden

ISO 27001

Working together is better than working alone. B-lay always believed in the power of collaboration to bring the best services and solutions to our customers. On that note, the next logical step was to form strategic alliances that will help us better understand and address the needs of organizations on the local market.

We are very happy to announce two new additions to B-lay: B-lay Germany and B-lay Sweden.

Starting September 2019, B-lay is operating in Germany and Sweden with local teams. Both teams aim at being close to organizations in their respective regions and support them with their SAM related challenges.

B-lay Germany will be servicing the DACH (Germany, Austria, Switzerland) region. The founders, Wolfgang Stratenwerth, Kirsten Springer and Volker Löffler von Strünk, are seasoned SAM professionals with decades of experience supporting organizations in their software licensing challenges.

B-lay Sweden consists of Eva-Maria Sjöholm and Torsten Ygge, who have been long-standing partners of B-lay. They bring a wealth of experience and local knowledge into the B-lay organization.

Heidy Goyens, Managing Partner B-lay:

Although we will continue to support our customers mainly remotely, we feel that local presence will add a lot of value to both our customers and ourselves. It will allow us to be closer to them, better understand their needs and get direct feedback on how to improve our services and delivery. 

With this new go to market approach B-lay aims to deliver customers a diverse range of services, to build and maintain strong customer relationship; but above all, we want to continue supporting them to be in control of their software licenses, avoid unnecessary spending and save costs.